When AI Changes the Customer: What Product Managers Need to Rethink
- How AI is changing the way customers discover, compare and choose products – and what this means for product strategy.
- Why AI-mediated discovery challenges traditional customer journeys, funnels and assumptions about customer decision-making.
- How Product Managers can use AI-driven personalization and recommendations without losing customer relevance and trust.
- What PMs need to rethink as AI increasingly influences customer demand before customers even interact with a product.