CINTONA
Strategy Day
Product Management 4.0
7 October 2026
/
Berlin
/
12 Speakers
/
Networking
> Secure Your Tickets Now!
Product Management 4.0
Berlin 7 October 2026

From “Product CEO” to a Product Role System

Product managers drive customer centricity, new business models, and innovation. As data, AI, new roles, and stakeholder expectations continue to grow, product management is becoming a core driver of digital transformation.

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Peer-to-peer dialogue

Digital transformation connects all topics throughout the day — with the focus on strategy and methods rather than technology itself. What makes the Strategy Day especially valuable is the exchange across industries.

Networking and your personal agenda

Exchange with peers and experts? Our app connects you with the right people based on your interests. Prefer a workshop over networking? That’s running in parallel too — so you can choose what suits your needs best.

Speakers

Arnon Cavaeiro

Head of Product

Mohamed Salah, Opera

Senior Director of Product

Stefan Ojanen

AI Consultant & Advisor

Yves Beutler, Bühler Group

Head of Product Management BenLink

Kalyana Prattipati, Delivery Hero

Senior Director of Product Management

Tobias Güttler, Sick

Vice President Product Management

Wahib Ul-Haq, diconium (Volkswagen Group)

Senior Technical Product Owner | Customer Program Manager

Patrick Boenig, Draeger Safety

Head of Product Management

Aviral Vaid, SAP

Senior Product Manager

Kevin Christmann, RHI Magnesita

Head of Global Product Coordinators

Swati Gurbani, ZenaTech

Senior Product Manager

Agenda

7 October 2026

The AI-Powered Product Manager: A Decision-Aware Operating Model

How AI takes over routine PM work: meeting prep, status updates and decision retrieval—freeing time for higher-value conversations. A simple four-label system (decided, aligned, proposed, contested) to separate real decisions...
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Aviral Vaid, SAP

Building an AI-Native Product Organization for Scalable Delivery

Why traditional product operating models break down as AI dramatically accelerates delivery. How AI exposes hidden organizational bottlenecks across ownership, governance and decision-making. Why conventional QA, testing and release processes...
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Swati Gurbani, ZenaTech

Business Model Innovation: From Machinery to Digital Service Platform

From feature to outcome: Product Management for digital service platforms. How product management creates value in digital B2B service ecosystems. Using customer pains, gains and operational realities as the foundation...
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Yves Beutler, Bühler Group
10:30 - 11:15

Networking Sessions & Coffee Break

AI Meets Legacy: Modernizing Digital Healthcare Products in a Regulated Environment

Managing a portfolio of digital healthcare products through large-scale technology modernization. Lessons learned from introducing AI through proof-of-concept initiatives in a highly regulated environment. Balancing legacy product retirement with the...
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Daniel Wilmers, AOK Systems

Customer Capabilities Above Features: Managing a Platform Product

Understanding the needs, pain points, and success criteria of product teams. Translating those insights into capabilities such as observability, security, automation, and platform services. Lessons learned from taking ownership of...
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Wahib Ul-Haq, diconium (Volkswagen Group)
12:15 - 13:15

Lunch

Data-Driven Product Management Is an Organisational Challenge

Why perfect data models alone do not lead to better product decisions. How Data-Driven Product Management can be embedded organizationally within the PM team and across the company. How to...
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Tobias Güttler, Sick

AI-Supported Product Lifecycle Management: Rethinking Portfolio Decisions

How AI supports Product Lifecycle Management and improves portfolio transparency and decision-making. Practical insights from implementing an AI-powered PLM solution and the expectations behind the initiative. Lessons learned on how...
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Kevin Christmann, RHI Magnesita
14:15 - 15:00

Networking Sessions & Coffee Break

Consensus Is Not a Strategy: The Hidden Cost of Alignment

Many organizations unintentionally slow innovation through excessive coordination, stakeholder management, and unclear decision ownership. This session examines why consensus often becomes the enemy of progress, how successful product organizations establish...
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Patrick Boenig, Draeger Safety

What AI-Native Really Means: Building Self-Improving Products

A working definition of AI-native, and a short test to check your own product against it. Why “we added AI features” and “we are AI-native” are two different products, not...
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Arnon Cavaeiro

Building Products Around Human Needs in the Age of AI

How behavioral science and unmet human needs can reveal opportunities for differentiation in mature product categories. Turning an unconventional idea into a new product: lessons from creating Opera Air, a...
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Mohamed Salah, Opera

The Invisible 90%: Why AI Projects Fail After the Demo

Demos have never been easier to build. Production has never been harder to reach. AI projects fail twice as often as traditional IT, and 95% of enterprise GenAI pilots return...
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Stefan Ojanen
17:00

Networking & Drinks

Registration

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    Tor Eins

    Möckernstrasse 26

    10963 Berlin

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    • CINTONA ist sicherlich einer der relevanten Veranstalter für Business Content und Networking. Immer vorne dabei bei den neuesten Themen, knackig strukturiert und ergebnisorientiert im Ablauf. Ich kann mich hier nur bedanken für all die Jahre der exzellenten Zusammenarbeit mit Sven Hardt und seinen Teams und freue mich schon auf die nächste Gelegenheit!

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      Alexander Vocelka Avatar Alexander Vocelka
      May 15, 2024

      I have been fortunate to got the B2b projects from (Tanja) CINTONA Ltd. Tanja is quick responsive, very supportive for the projects and Very ease of business. CINTONA Ltd. not only provides great service but provides consultation on best practices. I'm working for their projects from last 1.5 years. I would highly recommend CINTONA Ltd. to everyone.

      Mehvish Diwan Avatar Mehvish Diwan
      May 15, 2021

      Thanks for organizing the Product Startegy Day 2023. Found it overall a really good mix of topics, speakers and industry cases. Despite the code for the speed dating app getting lost in my spam account, there were still plenty of opportunities for informal chats and networking. Overall, a good format and value.

      Zurich Health Avatar Zurich Health
      May 15, 2024
    • Great networking experience.

      Cow Level Avatar Cow Level
      May 15, 2024

      Gelungene Veranstaltungen mit spannenden Vorträgen und vielfältigen Einblicken. Wir hatten bereits zweimal das Vergnügen teilzunehmen und konnten beim zweiten Mal sogar als Speaker einen Beitrag leisten. Die Atmosphäre ist angenehm und fördert den Austausch unter Fachkollegen. Insgesamt eine empfehlenswerte Veranstaltung, an der wir gerne wieder teilnehmen werden.

      Wladimir T. Avatar Wladimir T.
      November 15, 2024

      Spannende Konferenzen mit vielen erfahrenen Experten aus der Praxis, kombiniert mit wissenschaftlichen Beitragen zu hochrelevanten Themen aus Product Management und Strategie.

      Helen Vogt Avatar Helen Vogt
      May 15, 2024
    • Professional

      Carlo P. Avatar Carlo P.
      April 15, 2025

      Aus meiner Sicht der professionellste Anbieter auf dem Gebiet: Top Themen, relevante Referenten und gute Orga - und nicht die Phantasiepreise, die man sonst oft sieht.

      Rainer Fuchs Avatar Rainer Fuchs
      May 15, 2024

      Based on their huge network, the Cintona-team creates very interesting & professional business events that provide new insights & perspectives. I can only recommend to attend their events. I joined their Product Management Strategy Day 2023 in Amsterdam and met a selected circle of experts and speakers which lead to valuable exchanges and excellent new business contacts.

      Manfred Lebersch Avatar Manfred Lebersch
      May 15, 2024
    • Ich besuchte das Event nun zum dritten Mal. Wie immer gut gemacht. Viele wertvolle und interessante Themen, gut vorgetragen, mit der Möglichkeit des Austausches während und nach den Vorträgen. Alles in allem eine sehr gelungene Veranstaltung. Ich komme sicher wieder.

      Christian Trnka Avatar Christian Trnka
      May 15, 2024

      Sehr professionelle Vortragende, und eine richtig gute Gesprächsatmosphäre mit allen Anwesenden. Es ist wie ein Treffen unter Gleichgesinnten, und es gibt viel Inspirationen und Vernetzungsmöglichkeiten:)

      Martin Pattera Avatar Martin Pattera
      May 15, 2024

      Gute Vorträge, prima Teilnehmer, tolle Kontakte und viele Anregungen!

      Armin Horst Avatar Armin Horst
      October 15, 2024
    • Great event, interesting and open minded talks, pleasant athmosphere and well organised. I can recommend it fully and looking forward for the next event

      Thilo Schlemvogt Avatar Thilo Schlemvogt
      May 15, 2024

      Organizes very inspiring and effective networking events for executives around specific themes.

      Marcel Fuehren Avatar Marcel Fuehren
      July 15, 2024

      Ich habe vor kurzem zu ersten Mal ein Network Event (Titel: Leaders Dialog Digtial Transformation" von Cintona besucht. Die Themen waren sehr nützlich für mich. Darüber hinaus gab es reichlich Gelegenheit die Themen mit den anderen Teilnehmern in persönlichen Gesprächen zu vertiefen.

      Rene Greiner Avatar Rene Greiner
      May 8, 2025
    • The latest PM4.0 in Wuppertal was a tremendous success. Cintona Ltd. hosts small, meticulously targeted and highly relevant expert events.

      Alexey S Avatar Alexey S
      November 15, 2024

      Wir durften einige Male auf diversen Veranstaltungen von Cintona auftreten und teilnehmen. Die teilnehmenden Gäste vor Ort haben unsere Zielgruppe immer perfekt widergespiegelt.

      EDIZON Innovation Avatar EDIZON Innovation
      May 15, 2024

      Ich habe Cintona als Teilnehmer und als Sprecher an ihren Konferenzen kennengelernt. Dabei habe ich immer die sehr professionelle Organisation der Anlässe und das vielfältige Programm sowie den wertvollen Austausch geschätzt. Die Networking-Sessions stellen zusätzlich einen sehr hilfreichen Teil dieser Konferenzen dar. Gesamthaft empfehlenswert! Und gerne wieder.

      Michael Hänni Avatar Michael Hänni
      May 15, 2024
    • Great meeting. I would recommend that you split up the networking and presentations more. Would have been good not to have complete middle part of the day with networking only.

      Jon Chapman Avatar Jon Chapman
      December 15, 2024

      Great company to work with! We have already conducted multiple events and conferences together over the last years and I can recommend Cintona as a trustful partner for business related conferences from participant and speaker perspective!

      Jan Eilers Avatar Jan Eilers
      November 15, 2024

      It was an incredible experience to present on "Strategic R&D in the Age of Industry 4.0: Unlocking New Business Horizons." In today’s rapidly evolving digital landscape, R&D plays a pivotal role in reshaping the future of business, and it was inspiring to see such active engagement from attendees! The insightful discussions and robust exchange of views that followed my session made it clear just how committed everyone is to driving innovation forward. A huge thank you to CINTONA and the organizing committee — especially Sven Hardt— for putting together an impressive panel of speakers. This event was a fantastic opportunity to hear from industry leaders and explore how we can future-proof our businesses through strategic R&D.

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      Patrik Zeiter Avatar Patrik Zeiter
      November 15, 2024
    • Sehr gut organisierte Veranstaltungen mit sehr guten Content und ausgezeichneten Referenten. Top

      Christian Muck Avatar Christian Muck
      May 15, 2024

      Great events with informative presentations and a lot of possibilities for networking and discussion

      Björn Pötter Avatar Björn Pötter
      May 15, 2024