CINTONA
Strategy Day
Product Management 4.0
7 October 2026
/
Berlin
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10 Speaker
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Networking
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Product Management 4.0
Berlin 7 October 2026

From “Product CEO” to a Product Role System

Product managers drive customer centricity, new business models, and innovation. As data, AI, new roles, and stakeholder expectations continue to grow, product management is becoming a core driver of digital transformation.

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Peer-to-peer dialogue

Digital transformation connects all topics throughout the day — with the focus on strategy and methods rather than technology itself. What makes the Strategy Day especially valuable is the exchange across industries.

Networking and your personal agenda

Exchange with peers and experts? Our app connects you with the right people based on your interests. Prefer a workshop over networking? That’s running in parallel too — so you can choose what suits your needs best.

Speakers

Aviral Said, SAP

Senior Product Manager

Felix Schymetzko, NTT Data Germany

Head of Product Management

Yves Beutler, Bühler Group

Head of Product Management BenLink

Swati Gurbani, ZenaTech

Senior Product Manager

Agenda

7 October 2026

From Prep to Presence: How Personal AI Is Changing Product Management

How AI takes over routine PM work: meeting prep, status updates and decision retrieval—freeing time for higher-value conversations. A simple four-label system (decided, aligned, proposed, contested) to separate real decisions...
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Aviral Said, SAP

AI Is Creating Operational Debt Faster Than Companies Can Measure It

Why traditional product operating models break down as AI dramatically accelerates delivery. How AI exposes hidden organizational bottlenecks across ownership, governance and decision-making. Why conventional QA, testing and release processes...
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Swati Gurbani, ZenaTech

From Feature to Outcome: Product Management for Digital Service Platforms

How product management creates value in digital B2B service ecosystems. Using customer pains, gains and operational realities as the foundation for innovation. Transforming traditional service offerings into scalable platform-based business...
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Yves Beutler, Bühler Group
10:30 - 11:15

Networking Sessions & Coffee Break

Leading Product Transformation in Healthcare: Modernization, AI and Building Resilient Product Teams

Managing a portfolio of digital healthcare products through large-scale technology modernization. Lessons learned from introducing AI through proof-of-concept initiatives in a highly regulated environment. Balancing legacy product retirement with the...
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Daniel Wilmers, AOK Systems

Building Products for Digital Ecosystems

How digital ecosystems, ERP integration and virtual services are reshaping established products. Managing products across partners, platforms and complex stakeholder networks. What product managers can learn from the evolution of...
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Timothy Widmer, Viseca Card Services
12:15 - 13:15

Lunch

Building Product DNA in Product-Hostile Organizations

How to introduce product thinking where it meets skepticism instead of support. Lessons learned from changing mindset, culture and ways of working. Practical steps for building lasting Product Management capabilities.
Felix Schymetzko, NTT Data Germany

Registration

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    I am booking ticket/s for the Product Management 4.0 Strategy Day at a price of EUR 399 per ticket. The ticket is valid for the on-site event or for digital access via livestream.

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    Tor Eins

    Möckernstrasse 26

    10963 Berlin

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    • Based on their huge network, the Cintona-team creates very interesting & professional business events that provide new insights & perspectives. I can only recommend to attend their events. I joined their Product Management Strategy Day 2023 in Amsterdam and met a selected circle of experts and speakers which lead to valuable exchanges and excellent new business contacts.

      Manfred Lebersch Avatar Manfred Lebersch
      May 15, 2024

      Sehr gut organisierte Veranstaltungen mit sehr guten Content und ausgezeichneten Referenten. Top

      Christian Muck Avatar Christian Muck
      May 15, 2024

      Gelungene Veranstaltungen mit spannenden Vorträgen und vielfältigen Einblicken. Wir hatten bereits zweimal das Vergnügen teilzunehmen und konnten beim zweiten Mal sogar als Speaker einen Beitrag leisten. Die Atmosphäre ist angenehm und fördert den Austausch unter Fachkollegen. Insgesamt eine empfehlenswerte Veranstaltung, an der wir gerne wieder teilnehmen werden.

      Wladimir T. Avatar Wladimir T.
      November 15, 2024
    • Great event, interesting and open minded talks, pleasant athmosphere and well organised. I can recommend it fully and looking forward for the next event

      Thilo Schlemvogt Avatar Thilo Schlemvogt
      May 15, 2024

      Wir durften einige Male auf diversen Veranstaltungen von Cintona auftreten und teilnehmen. Die teilnehmenden Gäste vor Ort haben unsere Zielgruppe immer perfekt widergespiegelt.

      EDIZON Innovation Avatar EDIZON Innovation
      May 15, 2024

      Spannende Konferenzen mit vielen erfahrenen Experten aus der Praxis, kombiniert mit wissenschaftlichen Beitragen zu hochrelevanten Themen aus Product Management und Strategie.

      Helen Vogt Avatar Helen Vogt
      May 15, 2024
    • It was an incredible experience to present on "Strategic R&D in the Age of Industry 4.0: Unlocking New Business Horizons." In today’s rapidly evolving digital landscape, R&D plays a pivotal role in reshaping the future of business, and it was inspiring to see such active engagement from attendees! The insightful discussions and robust exchange of views that followed my session made it clear just how committed everyone is to driving innovation forward. A huge thank you to CINTONA and the organizing committee — especially Sven Hardt— for putting together an impressive panel of speakers. This event was a fantastic opportunity to hear from industry leaders and explore how we can future-proof our businesses through strategic R&D.

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      Patrik Zeiter Avatar Patrik Zeiter
      November 15, 2024

      Professional

      Carlo P. Avatar Carlo P.
      April 15, 2025

      CINTONA ist sicherlich einer der relevanten Veranstalter für Business Content und Networking. Immer vorne dabei bei den neuesten Themen, knackig strukturiert und ergebnisorientiert im Ablauf. Ich kann mich hier nur bedanken für all die Jahre der exzellenten Zusammenarbeit mit Sven Hardt und seinen Teams und freue mich schon auf die nächste Gelegenheit!

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      Alexander Vocelka Avatar Alexander Vocelka
      May 15, 2024
    • Sehr professionelle Vortragende, und eine richtig gute Gesprächsatmosphäre mit allen Anwesenden. Es ist wie ein Treffen unter Gleichgesinnten, und es gibt viel Inspirationen und Vernetzungsmöglichkeiten:)

      Martin Pattera Avatar Martin Pattera
      May 15, 2024

      Ich besuchte das Event nun zum dritten Mal. Wie immer gut gemacht. Viele wertvolle und interessante Themen, gut vorgetragen, mit der Möglichkeit des Austausches während und nach den Vorträgen. Alles in allem eine sehr gelungene Veranstaltung. Ich komme sicher wieder.

      Christian Trnka Avatar Christian Trnka
      May 15, 2024

      Organizes very inspiring and effective networking events for executives around specific themes.

      Marcel Fuehren Avatar Marcel Fuehren
      July 15, 2024
    • Great meeting. I would recommend that you split up the networking and presentations more. Would have been good not to have complete middle part of the day with networking only.

      Jon Chapman Avatar Jon Chapman
      December 15, 2024

      Aus meiner Sicht der professionellste Anbieter auf dem Gebiet: Top Themen, relevante Referenten und gute Orga - und nicht die Phantasiepreise, die man sonst oft sieht.

      Rainer Fuchs Avatar Rainer Fuchs
      May 15, 2024

      Great events with informative presentations and a lot of possibilities for networking and discussion

      Björn Pötter Avatar Björn Pötter
      May 15, 2024
    • The latest PM4.0 in Wuppertal was a tremendous success. Cintona Ltd. hosts small, meticulously targeted and highly relevant expert events.

      Alexey S Avatar Alexey S
      November 15, 2024

      Ich habe vor kurzem zu ersten Mal ein Network Event (Titel: Leaders Dialog Digtial Transformation" von Cintona besucht. Die Themen waren sehr nützlich für mich. Darüber hinaus gab es reichlich Gelegenheit die Themen mit den anderen Teilnehmern in persönlichen Gesprächen zu vertiefen.

      Rene Greiner Avatar Rene Greiner
      May 8, 2025

      Ich habe Cintona als Teilnehmer und als Sprecher an ihren Konferenzen kennengelernt. Dabei habe ich immer die sehr professionelle Organisation der Anlässe und das vielfältige Programm sowie den wertvollen Austausch geschätzt. Die Networking-Sessions stellen zusätzlich einen sehr hilfreichen Teil dieser Konferenzen dar. Gesamthaft empfehlenswert! Und gerne wieder.

      Michael Hänni Avatar Michael Hänni
      May 15, 2024
    • I have been fortunate to got the B2b projects from (Tanja) CINTONA Ltd. Tanja is quick responsive, very supportive for the projects and Very ease of business. CINTONA Ltd. not only provides great service but provides consultation on best practices. I'm working for their projects from last 1.5 years. I would highly recommend CINTONA Ltd. to everyone.

      Mehvish Diwan Avatar Mehvish Diwan
      May 15, 2021

      Great company to work with! We have already conducted multiple events and conferences together over the last years and I can recommend Cintona as a trustful partner for business related conferences from participant and speaker perspective!

      Jan Eilers Avatar Jan Eilers
      November 15, 2024

      Great networking experience.

      Cow Level Avatar Cow Level
      May 15, 2024
    • Thanks for organizing the Product Startegy Day 2023. Found it overall a really good mix of topics, speakers and industry cases. Despite the code for the speed dating app getting lost in my spam account, there were still plenty of opportunities for informal chats and networking. Overall, a good format and value.

      Zurich Health Avatar Zurich Health
      May 15, 2024

      Gute Vorträge, prima Teilnehmer, tolle Kontakte und viele Anregungen!

      Armin Horst Avatar Armin Horst
      October 15, 2024