From Discovery to Consideration: The New Battleground for Commerce in the AI Era
- How LLMs are becoming the starting point for consumer discovery across commerce, travel, food and experiences.
- Why the competitive battleground is shifting from discovery itself to the transition from discovery to consideration.
- What happens when an intelligent AI layer increasingly sits between companies and their customers.
- Insights from real-world travel behavior, LLM recommendation experiments and experience building global marketplaces.
- Why winning companies will need to earn the right to own the next step in the customer journey.
- Implications for product leaders: what changes, what stays the same, and which questions PMs should be asking in the AI era.