AI in Product Management: From Data Overload to Clear Market Decisions
Where AI already creates real value today – and which tasks are especially suited for intelligent support. How we have automated initial processes, structured market... Read More
AI in Digital Product Management, From Tools & Experimentation to a Structured Approach
• From AI experimentation to real usage in Product Management. • Lessons learned from exploring external trainings. • Why structure matters more than tools. •... Read More
A Product Manager’s Playbook: AI Across the Entire Product Lifecycle
The setup — Why a podcast episode changed how I work: building AI personas that know your product, your domain, and how you think Discovery — From... Read More
Reinventing a Pioneer: How Product-Led Growth Can Give Your Business a Second Wind
How market leaders lose their edge: why successful companies sometimes miss trends, ignore financials, and slowly lose ground to more dynamic competitors. The friendlyway playbook:... Read More
Same PM, same challenge, different era: how I built e-commerce offer ranking before and after AI
In e-commerce, offer ranking algorithms strongly influence seller revenue and customer satisfaction by determining the default offer shown on product pages. Designing a fair ranking... Read More
The Importance of Stakeholder Alignment in the Digitalization of Customer Processes in Banking
Banks are investing heavily in digitalization to deliver customer-centric solutions, increase customer satisfaction, and reduce costs through automation. Early alignment of stakeholder perspectives is a... Read More
Deine Value Proposition ist austauschbar. Noch.
Wie JTBD Märkte neu definiert — und Wettbewerb irrelevant macht. Zeitbeständige Kundenbedürfnisse identifizieren — Basis für prognostische Metriken. Erforderliche Fähigkeiten identifizieren — Prozesse, Daten und... Read More
Brand Building by Product Management – Create Added Value for your Company
Kundenorientierte Innovation und Markenführung müssen stärker zusammengedacht werden. Produktmarkenführung verbindet Innovation im Produkt mit einer klaren Markenlinie für ein stimmiges Nutzererlebnis. Dafür müssen Produktmanagement, Marketing,... Read More