Who Owns the Product in a Project Organization?
- Why product principles such as ownership, prioritization and roadmaps often collide with project-driven organizations.
- Why Product Owners spend more time aligning stakeholders, governance and technical constraints than actually building products.
- How treating internal platforms as products exposes missing ownership, fragmented responsibilities and organizational resistance.
- Why digital platforms reveal broken processes—and why those insights are often harder to accept than the technology itself.
- Practical lessons on introducing product thinking through use-case focus, clear interfaces and small, stable delivery structures.